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What are consumers looking for on a car sticker when it comes to fuel efficiency? A poll that was recently conducted by the EPA (Environmental Protection Agency) and the DOT (Department of Transportation) sheds some light on that particular question.
The top three, according to the poll, were fuel economy ratings, annual fuel costs, and fuel economy letter grade. Surprisingly the annual fuel costs was the most important, and the others followed meagerly behind.
The EPA and DOT conducted their survey according to the redesigned vehicles coming up, and the stickers that will be placed in the window of them on a car dealers lot. The EPA estimates that these new stickers will begin to be displayed on vehicles by the year 20112.
More than 55% of the consumers polled believed that fuel efficiency per city, highway, and combined miles per gallon (mpg) was a mandatory number that they looked for when choosing a vehicle.
Secondly was the annual fuel cost. A mere 15% of the consumers polled looked at this particular number. Some believe that if you are purchasing a $10,000 car that the annual fuel costs of $2,000 (for example) should be put on the sticker as well. Also, another surprising fact those that found this aspect important also would rather see monthly estimated fuel costs instead of annually. The EPA estimates that to fuel a vehicle for 5 years, the cost be around $10,000. Looking at those numbers definitely put a different focus than the normal things that potential buyers look for.
When it came to the letter grades on the sticker, most consumers didnt really take it into account when making a decision. From those consumers polled, it was an overall consensus that the letter grade aspect was confusing to them.
Lastly, surprisingly the least worried about point was greenhouse emission. Most customers polled didnt even take into account the environment or the pollution issue



